Creative city tours as a supporting programme for team events

05/13/2025 | Events Team events Zurich Bern Trips Checklists, tips and tricks

EventButler James

When planning corporate events, event managers are always looking for exceptional supporting programmes with added value. City tours have established themselves as a versatile option that can become an unforgettable part of your event with creative concepts.

Thematic city tours for various sectors

Instead of standard tours, thematically tailored guided tours offer real added value:

For IT companies: "Digital Pioneers"
Discover the history of digitalization in your city. Visit locations of technological significance, such as the Center for Artificial Intelligence at ETH Zurich or historic sites of the Swiss computer industry.
For architecture firms: "Architectural Time Travel"
Take your guests through different architectural styles and eras, complemented by urban development workshops led by a local architect.
For marketing agencies: "Advertising in the Urban Landscape"
Explore the evolution of advertising spaces in public areas – from historic advertising columns to modern digital installations.
For the gastronomy sector: "Culinary Time Travel"
Combine a city tour with culinary stops at historic restaurants, traditional markets, and modern food concepts.
For the financial sector: "From Coin Houses to Blockchain"
Discover the history of financial hubs in cities like Zurich or Geneva by visiting historic bank buildings and modern fintech hubs.

Integration of interactive elements

Enrich your city tour with:

Team challenges: Small tasks or riddles at various stations
Augmented reality: Visualizations of historical scenes on-site
Expert talks: Short inputs from local experts
Storytelling: Professional actors portraying historical figures

Logistical tips for larger groups

Group division
For groups larger than 15–20 people, it's advisable to split into smaller groups, each with their own guide.
Staggered start times
Schedule a 10–15 minute interval between group start times to avoid overlap.
Communication technology
Use audio guides or “silent guide” systems to ensure good understanding, even in noisy environments.
Alternative routes
Prepare flexible alternative routes in case of unexpected events like street closures.
Meeting points
Define clear meeting and gathering points that are easy to find and provide weather protection.
Weather alternatives
Always plan a backup option for bad weather, such as shorter routes with more indoor stops.

Sustainability in city tours

On foot or by bike: Choose routes that are easy to walk or cycle
Public transport: Integrate local transit or organize e-shuttles
Local products: Focus on regional specialties during tastings
Digital materials: Avoid printed handouts

Whether as a classic city tour on foot or combined with cycling – those who choose accessible routes, incorporate public transport, and highlight local products create city experiences that are resource-conscious and sustainable. Using digital materials instead of paper also contributes to an eco-friendly execution.

Conclusion

City tours offer tremendous potential as creative supporting programs for corporate events. The key lies in thematic customization and careful logistical planning.

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